What does Stan Store actually cost?
·Founder, Stakk
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16 September 2026
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5 min read
$29 a month for Creator, or $99 a month for Creator Pro, billed annually at $300 and $948. Stan takes 0% of your sales, so the subscription is the whole platform cost, and Stripe's processing and payout fees apply on top of it. There is no free plan. Order bumps, upsells and funnels are on the $99 tier only. Checked 13 September 2026.
The 0% is real and it is the reason people pick Stan. What it means is that the cost is fixed rather than proportional, so Stan gets cheaper the more you sell and more expensive the less you sell. That flips the usual maths, and it is worth working out which side of the line you are on before you subscribe.
How much is Stan Store a month?
Two plans. Stan's own help centre lists Creator at $29 a month or $300 a year, and Creator Pro at $99 a month or $948 a year. Annual billing saves about two months on Creator and one on Creator Pro.
There is no free tier, and Stan says so directly. The same page notes that people mistake its affiliate-only accounts for a free store: those let affiliates get their resell links and cash out commission, and do not include Stan Store features.
Does Stan take a cut of your sales?
No. Stan's fees article puts the transaction fee at 0% and says Stan earns nothing from transactions made on the platform, with the flat subscription being the only thing it charges you.
That is genuinely unusual at this price point and it should be said plainly before the next section complicates it. Stan is not skimming your sales.
What does it actually cost to take a $29 payment?
Card processing and a payout fee, neither of which goes to Stan. Stan's transaction fees article publishes them country by country, which most platforms do not bother to do.
In the United States a standard purchase is 2.9% + $0.30, so a $29 sale carries about $1.14. Add 1.5% if your buyer is in another country. Afterpay is 6.0% + $0.30 and Klarna 5.99% + $0.30, both considerably more than a card.
Then there is the line most comparisons of Stan miss entirely: a payout fee of 0.25% + $0.25 every time you move money out, with a $1 minimum, and another 1% if you sold in a currency that is not your Stripe account's currency. It is small, it is charged per payout rather than per sale, and it is real.
Rates differ by country and some are lower: the UK is 1.5% + 20p and Australia is 1.75% + A$0.30, both better than the US.
Our own arithmetic on Stan's published price. Run it against whatever else you are considering before you commit to a subscription, because it is the whole decision.
What do you get on Creator Pro that is not on Creator?
The selling tools, which is the part worth knowing before you pick the $29 plan and assume you can grow into the rest.
Creator at $29 covers the storefront, calendar and booking, analytics, an unlimited course builder, recurring subscriptions, lead magnets, community features and automated Instagram replies. That is a lot for the money.
Creator Pro at $99 adds dynamic pricing and payment plans, discount codes, limited-quantity offers, funnels, affiliate management, email broadcasts and flows, pixel tracking, and upsells and order bumps. So the two features that raise the value of an order you have already won are on the tier that costs $70 a month more.
Why can you not find Stan's pricing page?
Because it does not resolve. stan.store/pricing redirects to a page that returns a 404, which I checked again on 13 September 2026, and that is why the numbers above are cited to help articles rather than a pricing page.
The help centre figures are Stan's own and they are consistent across articles, so I am confident in them. But it is worth knowing that the canonical place you would expect to check a price is missing, and that any article quoting a Stan price without saying where it came from has copied it from somewhere else.
Whose Stripe account does the money land in?
A Stripe Custom account that Stan administers, not a Stripe account you control. Stan's own help centre has an article about accessing your Stripe Custom account, and its fees page notes that Stan does not handle your payments directly.
The distinction matters more than it sounds. With a Stripe Standard account you log in to Stripe yourself, see every charge, set your own payout schedule and keep the account if you leave. With a Custom account the platform controls those things, and you cash out rather than being paid. Who holds the money between the sale and your bank is the axis this sits on.
When is Stan worth $29 or $99 a month?
When you are selling enough that a percentage would cost more, and when you use more than the checkout.
Stan is a lot of product for $29. Courses, bookings, community, email capture and a storefront in one subscription is good value if you actually use them, and if you are running coaching calls and a course together there is not much at that price that matches it. At Creator Pro the maths gets harder, because $99 a month needs roughly $990 of monthly sales before it beats a flat 10%, and the honest thing is that a lot of people pay for Pro to get order bumps well before they reach that.
When would I send you somewhere else?
If you are pre-revenue, a subscription before your first sale is the wrong shape and Stan is the wrong choice. Systeme.io is free at 0%, Payhip is 5% on a free plan, and Whop takes 2.7% + $0.30 with no monthly fee. All three beat both Stan and us for someone starting cold.
Stakk is the wrong choice too if you need what Stan's $29 buys: there is no course hosting, no call booking, no community, no email marketing and no subscription billing on Stakk, and no prices above $999 or currency other than US dollars. If those are why you are looking at Stan, stay looking at Stan.
Want a checkout with no monthly fee?
If the reason you are pricing Stan is the order bump, that is the one comparison where the shapes differ most. Stakk ships the order bump and the post-purchase upsell on every account, with nothing behind a tier and no monthly fee at all. We take 10% + $0.50 a sale with card processing included.
At volume Stan's 0% wins on cost and I am not going to pretend otherwise, and Systeme.io wins on cost everywhere. What a fixed subscription cannot do is cost you nothing in a month when you sell nothing. The bump rides the same charge as the product so it carries one fee rather than two, the upsell is one tap against the card on file, and the money lands in a Stripe account that stays yours rather than one the platform administers. That layout came out of funnels that ran for agency clients before Stakk existed.