Set up your two accounts
Traffic guide
100 Buyers From Social Media
Free posts, 30 days, starting from almost no followers.
Nathan Field
Founder, Stakk
stakk.store/nathan
1
Why nobody is buying
Nobody is buying because almost nobody has seen it yet. That's usually the entire answer.
What most people do next is go quiet and rewrite the product. New cover, extra chapter, different price. A month later it has still been seen by eleven people.
Your first buyer is closer than you think. Across 70 people starting from nothing, the middle one got their first customer in 14 days. Most first sales came from communities they were already in.
14 days
to a first buyer, typical
30 days
of this plan to your first few
Then
it compounds
Strangers take longer, which is why week one is about showing up, not selling.
Do this before you read on
Count how many people saw your link in the last seven days. Under 500 and this is the only thing worth working on.
Nothing wrong with the product. Nobody has seen it.
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2
Where to post
Start on Instagram and TikTok. Only those two. If you don't have accounts on them, make them today. It takes about five minutes each.
Those two still put brand-new accounts in front of strangers, which is the whole job right now. Per follower, a small account reaches fourteen times as many people as a huge one, and that advantage goes away as you grow.
One video, four places
Add these once the first two are a habit
Make the video once for Instagram and TikTok, then post the same file, unchanged, to YouTube Shorts and Facebook. You're not making new content per platform, you're moving one file around.
| YouTube Shorts | The only platform going up. Views per video up 30 percent. |
| Reach up 51 percent and almost nobody talks about it. | |
| Only if you sell to businesses. Impressions down 23 percent. | |
| Nothing for two months, then steady. Worth setting up, never worth waiting on. | |
| X | Buries anything with a link, so put the link in a reply. |
| Be useful there, never drop a link. 61 percent of subreddits ban it. |
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3
The four platforms
Start here
How it works and how often
Reels for reach, carousels to be understood. Post five times a week. Reels 15 to 30 seconds, carousels six to ten slides. Instagram now works like a search engine, so put the words people actually type into your caption, your on-screen text and the first line you say out loud.
What sells a product here
Carousels get saved nine times more than images. But saves build trust, they don't spread. Use a relatable video when you want reach.
Where the link goes
In the caption and the pinned comment. Offer the comment word as well if you want the conversation.
The mistake that kills a new account
Hashtags. They cost you about a third of your views now, so use none.
TikTok
Start here too
How it works and how often
The For You feed. Views per post are down 31 percent while people post 80 percent more, so the bar is higher than it was. Post once a day, 15 to 30 seconds.
What sells a product here
The result and the process. Show the output in the first two seconds, before you explain anything.
Where the link goes
Bio link. Say the store name out loud in the video, people will search it.
The mistake that kills a new account
Making it look like an ad. It has to look like a normal video for the first three seconds.
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The four platforms, continued
YouTube Shorts
Add third
How it works and how often
Search as well as the feed, which is why it lasts. Views per video are up 30 percent and a channel under 1,000 subs still gets 50 to 500 views in 48 hours. Post the same 15 to 30 second video you made for the other two.
What sells a product here
The process. Rough works better than polished here.
Where the link goes
Pinned comment, plus the channel banner link.
The mistake that kills a new account
Treating it like TikTok. Search matters, so say the words people actually type.
Add fourth
How it works and how often
Groups and the feed. Reach is up 51 percent and almost nobody talks about it. Older audience with more money. Three or four times a week is plenty.
What sells a product here
The mistake, and the before and after. Plain claim, backed by proof.
Where the link goes
In the post is fine here, unlike X. In a group, follow that group's rules exactly.
The mistake that kills a new account
Joining a group and posting on day one. Answer other people's questions for a week first.
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4
The two kinds of post
Almost everyone gets this backwards. Four helpful tips for every one offer, then they wonder why nothing sells and nothing spreads.
Attention posts get shared. Relatable, not educational. The thing everyone in your world quietly thinks. A tip gets saved, not shared, and saves don't bring new people.
Roughly 70% demand, 30% attention. Two or three attention posts a week, the rest making people want it. If that feels like a lot of selling, it's because most advice is written for people who already have an audience.
The five demand posts. The result. The mistake your buyer is making. The process on camera, fast and rough. The before and after. And the offer, price and link, said plainly.
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5
How to start a post
Three seconds gets you the view. Second eight decides who else sees it.
Three rules before the words
Ten openers. Fill in the blanks
Point at the viewer. First word should be you or your, not I.
Keep something moving. A static talking head loses people at second five.
Never be clever. Wordplay makes people scroll.
Use the words people search. Caption, on screen, out loud.
- You're doing [thing] wrong and nobody told you.
- If you're still [old way], stop.
- [Number] things nobody tells you about [thing].
- This took me [long time], it takes you [short time].
- Do this before you [obvious next step].
- Your [thing] isn't working because of one setting.
- Watch me [do the thing] in [short time].
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Where the link goes
Post the raw link. Caption, pinned comment, bio. Don't make people jump through a hoop to buy a $37 thing.
Hiding your link behind a comment word came from people selling $2,000 coaching, where a conversation is worth having. On a cheap product it loses you the buyer who was ready.
Comment to DM is an option, not the plan
The numbers are good. Comment-triggered DMs get opened 85 to 92 percent of the time and reply at 25 to 40 percent, against 5 to 12 for a cold DM.
But a new account can only send 10 to 20 DMs a day, about 500 in a month, so it can't carry a hundred buyers on its own. Good side door, not the front one.
If you do: reply in public first, ask one question before sending anything, keep it under 50 words and write each one fresh. Identical messages tank your reply rate, and that's what gets you limited.
Show the proof
At this price people buy from someone who looks real, not polished. Screenshot your dashboard, your first sale, your payout, and post it.
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7
The 30-day plan
Week 1 is runway. You don't sell to an audience that met you yesterday, so the first offer post lands on day 10.
Week 1. Runway. Six posts, no selling yet
Day 1
Day 2
Attention post
Day 3
Demand post
Day 4
Attention post
Day 5
Demand post
Day 6
Demand post
Day 7
Attention post
Week 2. Start selling. Two offer posts
Day 8
Demand post
Day 9
Attention post
Day 10
The offer
Day 11
Demand post
Day 12
Demand post
Day 13
Attention post
Day 14
The offer
Week 3. Remake your winner, add Shorts and Facebook
Day 15
Remake your best post
Day 16
Demand post
Day 17
Same video to Shorts and Facebook
Day 18
The offer
Day 19
Attention post
Day 20
Demand post
Day 21
The offer
Week 4. Say the offer more, not less
Day 22
Demand post
Day 23
The offer
Day 24
Attention post
Day 25
Demand post
Day 26
The offer
Day 27
Demand post
Day 28
Count your numbers
The last two days
Day 29
Email your buyers, ask what nearly stopped them
Day 30
Ask each buyer to send it to one person
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8
Make the same traffic pay more
Four free places your link should live, and two things that lift what each visitor is worth.
- The caption of every post, written as what they get.
- The pinned comment of every post that does well.
- Your bio, written as what they get, not as link below.
- Your signature in every community you're already part of.
One line to use every time
Say what it is and who it's for, then the link. Something like: The 20-Minute Invoice System for Trades, $37. Never just check this out.
Add an order bump
A bump gets taken by 30 to 40 percent of buyers, so it lifts what an average sale is worth for work you do once. Keep it above $9 and make it the obvious next thing, not a discount.
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9
The numbers to check
Once a week, same day. Whichever one is worst is what you work on next week.
| Number | Where it comes from | If it's low, change |
|---|---|---|
| Views | The platform | The opener, or the platform |
| Shares | The platform | You need more attention posts |
| Non-followers reached | The platform | You're only talking to people who know you |
| Link clicks | The platform | The offer in the post |
| Checkouts started | Stakk | The description and the FAQs |
| Sales | Stakk | The price, or trust |
The two most people ignore
Shares and non-followers reached. Views can be flat while both climb, and that's the month before it works. If you're not writing them down you're working off a feeling.
Then what
At your first ten buyers: raise the price and email them. Ask each one what nearly stopped them, and ask them to send it to one person who needs it. Then build the next product for the same people. That's how the hundred actually arrives.
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That's the plan
Start selling today.
Claim your name, connect Stripe and add your product. Free until you sell.
Nathan Field
Founder, Stakk
stakk.store/nathan