What does Kajabi cost?
·Founder, Stakk
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27 October 2026
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8 min read
Kajabi costs $179 a month on Basic, $249 on Growth and $499 on Pro. Paid yearly, the same plans work out to $143, $199 and $399 a month. There is no free plan. Kajabi takes no revenue share when you use its own payment processor, but card processing runs 2.9% + $0.30 a sale on Basic for a US business, and using a different processor adds up to 2% more. Every plan has a 30-day money-back guarantee. Checked 26 October 2026.
Every number here comes from Kajabi's own pricing page and help center, read on the day this was written. One thing first. Most people pricing Kajabi want to sell a course, and Stakk does not host courses. If that is you, Kajabi is the better fit, and the section near the end says so plainly. This post is for the seller who mostly sells downloads, like templates, ebooks or presets, and wants to know if $179 a month makes sense for that.
How much is Kajabi a month?
Kajabi Basic is $179 a month, Growth is $249 and Pro is $499, billed monthly. Kajabi's pricing page lists a lower monthly rate on each plan if you pay for a year up front.
| Plan | Billed monthly | Billed yearly | Yearly total |
|---|---|---|---|
| Basic | $179 a month | $143 a month | $1,716 |
| Growth | $249 a month | $199 a month | $2,388 |
| Pro | $499 a month | $399 a month | $4,788 |
Paying yearly saves $432 on Basic, $600 on Growth and $1,200 on Pro. By our sums, that is about 20% off each plan. It only saves money if you stay the full year.
Kajabi's own FAQ tells you where to start: "If you haven't sold anything yet, Basic is the right plan for you." It points to Growth "once revenue is coming in and your list is past a few thousand people," and to Pro for anyone running more than one brand or wanting their own app in the App Store.
The plan price is not always the whole bill. Each plan caps your contacts, and when you pass the cap, the FAQ says "Contacts come in blocks of 25,000 for $125 a month, at any size."
Does Kajabi take a cut of your sales?
No, not as a platform, as long as you use Kajabi Payments. The pricing FAQ says "Kajabi does not take a revenue share as a platform." What you do pay on every sale is card processing. Kajabi Payments is Kajabi's own processor, and for a US business it charges these rates:
| Plan | Kajabi Payments, US card | Extra fee if you use another provider |
|---|---|---|
| Basic | 2.9% + $0.30 | 2% |
| Growth | 2.8% + $0.30 | 1% |
| Pro | 2.7% + $0.30 | 0.5% |
That last column is the catch. If you sell through a different payment provider instead of Kajabi Payments, Kajabi adds 2% on Basic, 1% on Growth or 0.5% on Pro, and the provider still charges its own fee on top. The pricing page says this extra fee excludes PayPal. It also says that if you are in a country where Kajabi Payments is not offered, there is no extra fee.
Kajabi Payments is open to businesses registered in the US, Canada, Australia, the UAE, the UK and some European countries. Card rates differ by country, and the ones above are the US rates.
So on Basic, selling through your own Stripe account costs 2% more than selling through Kajabi's processor. Kajabi is not alone in charging for that, and our guide to platforms that let you use your own Stripe account shows which ones charge extra for it and which do not.
What do you get on each Kajabi plan?
Each plan gets the same core tools, and the higher plans raise the limits. Funnels, landing pages, marketing emails and access groups are unlimited on all three. These are the limits that change:
| Limit | Basic | Growth | Pro |
|---|---|---|---|
| Products | 5 | 50 | Unlimited |
| Contacts | 2,500 | 25,000 | 100,000 |
| Websites | 1 | 1 | 3 |
| Communities | 1 | 1 | 3 |
| Admin users | 2 | 11 | 26 |
| AI credits a month | 0 | 500 | 1,000 |
If you sell downloads, the product limit matters less than it looks. Kajabi's help article on downloads says "All Download Products count as a single Product toward your Kajabi Plan limit." So a whole shelf of templates on Basic takes up one of your five product slots.
The limit to watch is contacts. Basic allows 2,500 and Growth 25,000. The FAQ says that when you hit a plan limit, Kajabi lets you know, and you can add capacity to your plan or move up to the next one.
And if Kajabi's AI tools are part of why you are looking, note the last row. Basic comes with 0 AI credits a month.
Which Kajabi plan has order bumps and upsells?
All three, as far as Kajabi's own pages show. Kajabi's help article on adding order bumps to an offer says "Order bumps are available on all offers," and neither that article nor the one on upsells names a plan. The pricing page does not list either feature, so no tier is marked as the one that unlocks them.
The order bump is an extra offer the buyer can tick on the checkout. Kajabi says the main offer and any bumps the buyer picks "are processed in a single transaction." With Kajabi's Enhanced Checkout, you can add up to six bumps to one offer. The pop-up checkout takes one, and so do subscriptions, payment plans and free offers.
The upsell comes after payment. Kajabi's upsells overview says upsells appear "immediately after checkout," and an accepted upsell "is processed as a separate transaction from the original purchase, using the same payment method." If the buyer says no, you can show a downsell before they move on. The article does not say whether the buyer has to type their card in again.
So Kajabi has the pair on Basic. But $179 a month is a lot to pay if the bump and the upsell are the main things you want. Our list of platforms with order bumps and upsells and no monthly fee covers the cheaper ways to get both.
Is there a free Kajabi plan or trial?
There is no free plan. The cheapest way onto Kajabi is Basic, at $179 a month, or $143 a month paid yearly.
Each plan on the pricing page has a "Start Free Trial" button. The page does not say how long the trial lasts, so check the length when you sign up rather than counting on a number you read somewhere else. When the trial ends, the FAQ says "You move onto the plan you chose, and you can change it any time."
After the trial, there is a refund window too. The FAQ says you can "Upgrade, downgrade or cancel whenever you like, and every plan has a 30-day money-back guarantee."
If you are not sure Kajabi is for you, start on monthly billing. The FAQ says you can "go from monthly to annual at any time," so you lose nothing by waiting to commit to a year.
When is Kajabi worth $179 a month?
When you will use most of what comes with it, or when you sell enough that $179 is smaller than a per-sale cut would be.
Kajabi makes the first case itself. Its FAQ asks "Isn't Kajabi expensive for a course platform?" and answers "If you are just looking at a course delivery platform, yes." Its point is that the plan also covers your email tool, your website, your community and your checkout. If you would pay for each of those on its own, the plan can come out ahead.
The second case is plain arithmetic. Take a $27 download bought with a US card. On Kajabi Basic with Kajabi Payments, processing is 2.9% + $0.30, about $1.08. On Stakk, our 10% + $0.50 comes to $3.20, with card processing included. The gap is about $2.12 a sale.
Our own arithmetic on published rates: $179 divided by the $2.12 gap between Kajabi Payments' 2.9% + $0.30 and Stakk's 10% + $0.50 on a $27 sale is about 84.5, so the 85th sale tips it.
| Option | Monthly fee | Cost of one $27 sale | Total for 50 sales | Total for 100 sales |
|---|---|---|---|---|
| Stakk | $0 | $3.20 | $160.00 | $320.00 |
| Kajabi Basic, billed yearly | $143 | $1.08 | $197.15 | $251.30 |
| Kajabi Basic, billed monthly | $179 | $1.08 | $233.15 | $287.30 |
On yearly billing, at $143 a month, the line moves to the 68th sale. Price changes it too. For a $10 product, Basic costs less from the 197th sale in a month. For a $49 product, from the 49th. Below those lines, a per-sale fee costs less, and a month with no sales costs nothing on Stakk and $179 on Kajabi.
When would I send you somewhere else?
If you sell courses, coaching or a community, Kajabi is the better pick and Stakk is the wrong choice. Stakk has no course hosting, no communities, no call booking, no email marketing and no subscriptions or recurring billing. It sells in US dollars only, caps prices at $999, and does not store your files: you paste a link to where your file lives, and Stakk emails that link to the buyer once they pay. Kajabi does all of that in one account. And if the cost of each sale is the whole decision, use Systeme.io or Whop instead. Systeme.io has a free plan with 0% transaction fees, and Whop charges 2.7% + $0.30 on a domestic card with no monthly fee. Both take less per sale than our 10% + $0.50.
What Stakk does is the checkout part, for people who sell downloads and do not want a monthly plan. The order bump rides the same charge as the product, so it carries one fee rather than two. The upsell after payment is one tap against the card the buyer just used. It is a second charge, so our fee applies to it again. Both are on every account, with nothing behind a tier. The money goes into your own Stripe account, with no extra charge for using it, and we never hold a balance. The layout came out of funnels that ran for agency clients before Stakk existed. If you want to compare other checkout tools first, there are breakdowns of what ThriveCart costs and what SamCart costs, plus a side-by-side of Kajabi vs Podia.
Want to sell downloads without paying $179 a month?
If you mostly sell templates, ebooks or other downloads, and the bump and the upsell are what drew you to Kajabi, you can have both on Stakk with no monthly fee. Stakk is 10% + $0.50 a sale with card processing included, and a month with no sales costs nothing. You connect your own Stripe account, paste the link to your file, and you can have a product live in about ten minutes.