Do buyers need an account?
No. Buyers check out with just a name and an email, and pay by card through Stripe.
The moment they pay, the download goes to that email with a receipt. There is nothing to sign up for and no password to remember, so buying takes fewer steps.
If a buyer loses the email, they can send it again themselves. See My buyer lost their download. For how the card part works, see How do buyers pay?
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